Agenda At-A-Glance

Please note that this is a sample agenda and not yet final, all timings are subject to change. If you have specific questions about agenda timings, please contact sdevents@siriusdecisions.com.

TUESDAY, NOVEMBER 15

TIME SESSION INFORMATION
4:00 – 7:00 PM Registration Open
5:30 – 7:30 PM SDTechX Opening Reception

WEDNESDAY, NOVEMBER 16

TIME SESSION INFORMATION
7:30 – 8:30 AM Networking Breakfast in the Marketplace
8:30 – 9:30 AM 2016 Technology Exchange: Keynote Sessions
9:30 – 10:15 AM Networking Break in the Marketplace
10:15 – 11:00 AM
Practitioner Case Studies
Brainshark Case Study Mintigo Case Study Full Circle Insights Case Study
Powering Sales Enablement with Technology Post-Acquisition How Getty is Driving the Adoption of Predictive Across the Organization Let Your Marketing Data Light the Way: Optimizing Funnel and Campaign Performance
Certain Case Study LookBookHQ Case Study ReachForce Case Study Allocadia Case Study
Stop Customizing & Start Optimizing Your Events: How National Instruments is Increasing Event ROI Globally with Certain & Oracle Eloqua AlienVault Grows Pipeline & Increases Buyer Engagement by 40% by Holding the Attention of Their Best Prospects Mobilize and Empower Sales Through a Streamlined Combination of Techniques and Technology How Pitney Bowes Got to Marketing ROI by Starting with the “I”
11:00 – 11:15 AM Movement Break
11:15 – 12:00 PM
Practitioner Case Studies
Leadspace Case Study Lattice Engines Case Study Seismic Case Study
Using Predictive Analytics to Power B2B Digital Demand Generation Using Predictive to Align Marketing and Sales to Drive Success Listen To Your Buyers, Speak To Your C-Suite
Uberflip Case Study Certain Case Study Demandbase Case Study Terminus Case Study
Selling Content to the C-Suite: You Have to Find Your Window How Event Automation is Enabling Microsoft to Scale their Global Event Program and Foster a Culture of Digital Transformation Account-Based Marketing in Action: Driving Success and Revenue with ABM WP Engine’s Account-Based SMarketing Formula with Terminus
12:00 – 1:15 PM Networking Lunch in the Marketplace
12:00 – 1:15 PM Lunch and Learn with 6sense
1:15 – 2:45 PM 2016 Technology Exchange: Keynote Sessions
2:45 – 3:30 PM Networking Break in the Marketplace
3:30 – 5:00 PM
5:00 – 6:00 PM Networking Cocktail Reception in the Marketplace
6:30 – 9:30 PM 2016 TechX Games

THURSDAY, NOVEMBER 17

TIME SESSION INFORMATION
8:00 – 8:30 AM Networking Breakfast in the Marketplace
8:30 – 10:00 AM 2016 Technology Exchange: Keynote Sessions
10:00 – 10:30 AM Networking Break in the Marketplace
10:30 – 11:10 AM
Track Sessions
Aligned Technology Management Technology-Enabled Sales

Is it Time to Call for Help? Deciding Whether and How to Outsource Services

Cheri Keith

Building The Capability-Led Sales Tech Stack

Steve Silver, Mark Levinson
Guest Spotlight: Greg Munster, Red Hat

Specialized Tech Stack Deployment Technology-Enabled Marketing

Enabling Remote Teams: What Your Technology Stack Needs

Heather Cole, Carrie Rediker

Building The Capability-Led Marketing Tech Stack

Jonathan Tam, Jeff Clark
Guest Spotlight: Peter Mcrae, TIBCO

11:10 – 11:20 AM Movement Break
11:20 – 12:00 PM
Track Sessions
Aligned Technology Management Technology Enabled Sales

What’s In Your Technology Future? Build A Roadmap

Jeff Clark

Buying for Sales: How to do Vendor Selection Right

Peter Ostrow, Dana Therrien

Specialized Tech Stack Deployment Technology Enabled Marketing

Building The Channel Technology Stack

Maria Chien
Guest Spotlight: Mehow Kulma, RSA

Analytics-Enabled Marketing: Nine Use Cases for Better Results

Erin Bohlin, Kerry Cunningham

12:00 – 1:00 PM Networking Lunch
1:00 – 1:40 PM
Track Sessions
Aligned Technology Management Technology Enabled Sales

Applying Agile: How It Can Help And When It Doesn’t

Jeff Lash
Guest Spotlight: Davor Golac, Microsoft

The Not-So-Basic Rules for Data Governance and Management

Steve Silver, John Donlon

Specialized Tech Stack Deployment Technology Enabled Marketing

Rationalizing the Content Technology Ecosystem

Christine Polewarczyk, Cheri Keith

Transactional Done Right: What B-to-B Needs for E-Commerce Success

Gil Canare

1:40 – 1:50 PM Movement Break
1:50 – 2:30 PM
Track Sessions
Aligned Technology Management Technology Enabled Sales

Technology and The Emerging Company: Gaining Scale And Productivity As You Grow

Barbara Mattie, Heather Cole

Building The Lead and Opportunity Management Ecosystem

Terry Flaherty, Dana Therrien

Specialized Tech Stack Deployment Technology Enabled Marketing

The Account-Based Marketing Stack: Capabilities Required For Impact

Megan Heuer, Matt Senatore
Guest Spotlight: J.J. Kardwell, Everstring

The State of Marketing Automation

Laura Cross, Jen Horton

2:30 – 3:00 PM Networking Breaks in the Marketplace
3:00 – 4:30 PM
EVENT CONCLUDES

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