Agenda At-A-Glance

Please note that this is a sample agenda and not yet final, all timings are subject to change. If you have specific questions about agenda timings, please contact sdevents@siriusdecisions.com.

WEDNESDAY, NOVEMBER 1

TIME SESSION INFORMATION
12:00 – 2:00 PM Event Check In and Networking Lunch
2:00 – 3:30 PM 2017 Technology Exchange: Keynote Sessions
  • 2:00 – 2:10 PM – Welcome Address
  • 2:10 – 2:50 PM – Creating the Business Justification for Technology
  • 2:50 – 3:30 PM – Guest Client Keynote: What Sales and Marketing Can Learn from IT
3:30 – 4:00 PM Break in the Marketplace
4:00 – 5:30 PM 2017 Technology Exchange: Keynote Sessions
  • 4:00 – 4:40 PM – Moving Beyond Technology Adoption to End User Engagement
  • 4:40 – 5:15 PM – Guest Client Keynote: Where to Steal Tech Talent, and How to Advance Your Career Through Tech
  • 5:15 – 5:30 PM – Day One Closing Remarks
5:30 – 7:00 PM Cocktails and Networking in the Marketplace

THURSDAY, NOVEMBER 2

TIME SESSION INFORMATION
7:30 – 8:30 AM Networking Breakfast in the Marketplace
8:30 – 10:00 AM 2017 Technology Exchange: Keynote Sessions
  • 8:30 – 8:40 AM – Day Two Welcome
  • 8:40 – 9:20 AM – Tech Decisions: The Who, What and Why
  • 9:20 – 10:00 AM – Guest Client Keynote: Program of the Year for MarTech
10:00 – 10:30 AM Networking Break in the Marketplace
10:30 – 11:15 AM
Sponsor Case Studies
Case Study Case Study Case Study Case Study
TBA TBA TBA TBA
Case Study Case Study Case Study Case Study
TBA TBA TBA TBA
11:15 – 11:30 AM Movement Break
11:30 – 12:15 PM
Sponsor Case Studies
Case Study Case Study Case Study Case Study
TBA TBA TBA TBA
Case Study Case Study Case Study Case Study
TBA TBA TBA TBA
12:15 – 1:20 PM Networking Lunch in the Marketplace
1:20 – 2:00 PM
Track Sessions
Marketing Sales Operations
Demand Reporting: A Crawl, Walk and Run Approach
Laura Cross, Jen Horton
Sales Reporting: Getting It Right for Direct and Indirect Models
Eileen Corrigan, Steve Silver
The Content Confessional: Absolving Your Consistency Sins
Phyllis Davidson, Cheri Keith
2:00 – 2:10 PM Movement Break
2:10 – 2:50 PM
Track Sessions
Marketing Sales Operations
Staying in the Race: The Evolving Art of Web Conversion Optimization
Gil Canare, Barbie Mattie
The Current and Future State of AI and Sales
Kerry Cunningham, Heidi Lanford
SiriusLabs:
Assessing Your Technology Functionality and Engagement

Jacques Bégin, Kristin Farwell
2:50 – 3:30 PM Networking Break in the Marketplace
3:30 – 4:10 PM
Track Sessions
Marketing Sales Operations
Intent Monitoring: Deployment Considerations for Account-Based Marketing and Demand Creation
Kerry Cunningham, Matt Senatore
Welcome to the Jungle: Taming the Wild Beast of Sales Data
John Donlon, Heidi Lanford
Navigating the Analytics Technology Landscape
Erin Bohlin, Ross Graber
4:10 – 4:20 PM Movement Break
4:20 – 5:00 PM
Track Sessions
Marketing Sales Operations
How to Use a Slingshot to Take Down Goliath: Technology As a Growing Company’s Unfair Advantage
Barbie Mattie, Jessie Johnson
Applying Video Game Concepts to Maximize Selling
Jessie Johnson, Nancy Maluso
How to Implement the SiriusDecisions Demand Unit WaterfallTM
Jay Famico, Terry Flaherty
6:00 – 9:00 PM 2017 Technology Exchange Evening Event

FRIDAY, NOVEMBER 3

TIME SESSION INFORMATION
8:00 – 8:30 AM Breakfast
8:30 – 10:00 AM 2017 Technology Exchange: Keynote Sessions
  • 8:30 – 8:35 AM – Day Three Welcome
  • 8:35 – 9:15 AM – Personalizing the Buyer’s Journey Through Technology
  • 9:15 – 10:00 AM – Guest Client Keynote: Program of the Year for SalesTech
10:00 – 10:30 AM Networking Break
10:30 – 12:10 PM 2017 Technology Exchange: Keynote Sessions
  • 10:30 – 11:15 AM – Guest Client Keynote: Customer Experience
  • 11:15 – 11:55 AM – How to De-Spaghetti Your Stacks!
  • 11:55 – 12:10 PM – Adjournment/2018 Technology Exchange Announcement
12:10 PM Grab and Go Lunch
EVENT CONCLUDES

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