Agenda At-A-Glance

Please note that this is a sample agenda and not yet final, all timings are subject to change. If you have specific questions about agenda timings, please contact sdevents@siriusdecisions.com.

WEDNESDAY, NOVEMBER 1

TIME SESSION INFORMATION
12:00 – 2:00 PM Event Check In and Grab and Go Lunch
2:00 – 3:30 PM 2017 Technology Exchange: Keynote Sessions
  • 2:00 – 2:10 PM – Welcome Address
  • 2:10 – 2:50 PM – Creating the Business Justification for Technology
  • 2:50 – 3:30 PM – Guest Client Keynote: What Sales and Marketing Can Learn from IT
3:30 – 4:00 PM Networking Break in the Marketplace
4:00 – 5:30 PM 2017 Technology Exchange: Keynote Sessions
  • 4:00 – 4:40 PM – Moving Beyond Technology Adoption to End User Engagement
  • 4:40 – 5:15 PM – Guest Client Keynote: Where to Steal Tech Talent, and How to Advance Your Career Through Tech
  • 5:15 – 5:30 PM – Day One Closing Remarks
5:30 – 7:00 PM Welcome to Austin Cocktail Reception, Sponsored by Reachforce

THURSDAY, NOVEMBER 2

TIME SESSION INFORMATION
7:30 – 8:30 AM Networking Breakfast in the Marketplace
8:30 – 10:00 AM 2017 Technology Exchange: Keynote Sessions
  • 8:30 – 8:40 AM – Day Two Welcome
  • 8:40 – 9:20 AM – Tech Decisions: The Who, What and Why
  • 9:20 – 10:00 AM – Guest Client Keynote: Program of the Year for MarTech
10:00 – 10:30 AM Networking Break in the Marketplace
10:30 – 11:15 AM
Sponsor Case Studies
Case Study Case Study Case Study Case Study
TBA TBA TBA TBA
Case Study Case Study Case Study Case Study
TBA TBA TBA TBA
11:15 – 11:30 AM Movement Break
11:30 – 12:15 PM
Sponsor Case Studies
Case Study Case Study Case Study Case Study
TBA TBA TBA TBA
Case Study Case Study Case Study Case Study
TBA TBA TBA TBA
12:15 – 1:20 PM Networking Lunch in the Marketplace
1:20 – 2:00 PM
Track Sessions
Marketing Sales Operations
Demand Reporting: A Crawl, Walk and Run Approach
Laura Cross, Jen Horton
The Current and Future State of AI and Sales
Kerry Cunningham, Heidi Lanford
The Content Confessional: Absolving Your Consistency Sins
Phyllis Davidson, Cheri Keith
2:00 – 2:10 PM Movement Break
2:10 – 2:50 PM
Track Sessions
Marketing Sales Operations
Staying in the Race: The Evolving Art of Web Conversion Optimization
Gil Canare, Barbie Mattie
Applying Video Game Concepts to Maximize Selling
Jessie Johnson, Nancy Maluso
SiriusLabs: Assessing Your Technology Functionality and Engagement
Jacques Bégin, Kristin Farwell
2:50 – 3:30 PM Networking Break in the Marketplace
3:30 – 4:10 PM
Track Sessions
Marketing Sales Operations
Intent Monitoring: Deployment Considerations for Account-Based Marketing and Demand Creation
Kerry Cunningham, Matt Senatore
Welcome to the Jungle: Taming the Wild Beast of Sales Data
John Donlon, Heidi Lanford
Navigating the Analytics Technology Landscape
Erin Bohlin, Ross Graber
4:10 – 4:20 PM Movement Break
4:20 – 5:00 PM
Track Sessions
Marketing Sales Operations
How to Use a Slingshot to Take Down Goliath: Technology As a Growing Company’s Unfair Advantage
Barbie Mattie, Jessie Johnson
Sales Reporting: Getting It Right for Direct and Indirect Models
Eileen Corrigan, Steve Silver
How to Implement the SiriusDecisions Demand Unit WaterfallTM
Jay Famico, Terry Flaherty
6:00 – 9:00 PM 2017 Technology Exchange Evening Event

FRIDAY, NOVEMBER 3

TIME SESSION INFORMATION
8:00 – 8:30 AM Breakfast
8:30 – 10:00 AM 2017 Technology Exchange: Keynote Sessions
  • 8:30 – 8:35 AM – Day Three Welcome
  • 8:35 – 9:15 AM – Personalizing the Buyer’s Journey Through Technology
  • 9:15 – 10:00 AM – Guest Client Keynote: Program of the Year for SalesTech
10:00 – 10:30 AM Networking Break
10:30 – 12:10 PM 2017 Technology Exchange: Keynote Sessions
  • 10:30 – 11:15 AM – Guest Client Keynote: Customer Experience
  • 11:15 – 11:55 AM – How to De-Spaghetti Your Stacks!
  • 11:55 – 12:10 PM – Adjournment/2018 Technology Exchange Announcement
12:10 PM Grab and Go Lunch
EVENT CONCLUDES

.