Agenda At-A-Glance

MONDAY, OCTOBER 30

TIME SESSION INFORMATION
12:00 – 2:00 PM Event Check In and Grab and Go Lunch
2:00 – 3:40 PM 2017 Technology Exchange: Keynote Sessions
3:30 – 4:10 PM Networking Break in the Marketplace
4:10 – 5:30 PM 2017 Technology Exchange: Keynote Sessions
5:30 – 7:00 PM Welcome to Austin Cocktail Reception, Sponsored by Reachforce

TUESDAY, OCTOBER 31

TIME SESSION INFORMATION
7:30 – 8:30 AM Networking Breakfast in the Marketplace
8:30 – 10:00 AM 2017 Technology Exchange: Keynote Sessions
10:00 – 10:30 AM Networking Break in the Marketplace
10:30 – 11:15 AM
Sponsor Case Studies
6sense Case Study MRP Case Study Seismic Case Study Mintigo Case Study
The (Buyer) Journey is the Destination: How Centrify is Delivering Enhanced Experiences and Increased ROI with Predictive-Powered Buyer Intelligence Using Predictive Analytics and ABM to Take Your Marketing Strategy from Broad to Specific Using Seismic to Create Implementation Success How CA Technologies Uses Predictive Analytics and AI for Effective Global Outbound Targeting
Full Circle Insights Case Study Demandbase Case Study Highspot Case Study Certain Case Study LogMeIn Case Study
Going Beyond Lead Metrics to (Im)Prove Marketing’s Value The Road to ABM: CA’s Journey to an Account-Focused Strategy Dun & Bradstreet’s Path to Sales Enablement Optimization Get Data Rich – How Oracle is Driving Results from Events How to get 26% more leads from video content you forgot you had
11:15 – 11:30 AM Movement Break
11:30 – 12:15 PM
Sponsor Case Studies
LookBookHQ Case Study Lattice Engines Case Study ON24 Case Study Bigtincan Case Study
How National Instruments Uses Intelligent Content To Achieve Better Outcomes At Every Stage Of The Customer Journey Transforming Your Revenue Engine: How Verizon uses AI and Data to Accelerate Growth Keys to Engagement-Driven Webinars How Sales Enablement Automation Created Sales and Marketing Alignment for Hologic
Adobe Case Study Allocadia Case Study Leadspace Case Study AdRoll Case Study
A Digital Experience Diary- The secrets to awe-inspiring digital experiences How GE Digital Built a Tech Stack to Run Marketing Like a Business How to Align Sales and Marketing and Increase Conversions with Predictive AI Tech You’ve tried ABM. Now make it work.
12:15 – 1:20 PM Networking Lunch in the Marketplace
Lunch and Learns with 6sense and MRP
1:20 – 2:00 PM
Track Sessions
Marketing Sales Operations
Demand Reporting: A Crawl, Walk and Run Approach
Jeff Clark, Jen Horton
The Current and Future State of AI and Sales
Kerry Cunningham, Steve Silver
The Content Confessional: Absolving Your Consistency Sins
Phyllis Davidson, Cheri Keith
2:00 – 2:10 PM Movement Break
2:10 – 2:50 PM
Track Sessions
Marketing Sales Operations
Staying in the Race: The Evolving Art of Web Conversion Optimization
Gil Canare, Barbie Mattie
Applying Video Game Concepts to Maximize Selling
Jessie Johnson, Nancy Maluso
SiriusLabs: Assessing Your Technology Functionality and Engagement
Jacques Bégin, Kristin Farwell
2:50 – 3:30 PM Networking Break in the Marketplace
3:30 – 4:10 PM
Track Sessions
Marketing Sales Operations
Intent Monitoring: Deployment Considerations for Account-Based Marketing and Demand Creation
Kerry Cunningham, Matt Senatore
Welcome to the Jungle: Taming the Wild Beast of Sales Data
John Donlon
Navigating the Analytics Technology Landscape
Erin Bohlin, Ross Graber
4:10 – 4:20 PM Movement Break
4:20 – 5:00 PM
Track Sessions
Marketing Sales Operations
How to Use a Slingshot to Take Down Goliath: Technology As a Growing Company’s Unfair Advantage
Barbie Mattie, Jessie Johnson
Sales Reporting: Getting It Right for Direct and Indirect Models
Eileen Corrigan, Mark Levinson
SiriusLabs: The Demand Unit Waterfall: Systems and Process Implications
Kristin Farwell, Terry Flaherty
6:30 – 9:30 PM 2017 Technology Exchange TechX Games, presented by 6sense and MRP

WEDNESDAY, NOVEMBER 1

TIME SESSION INFORMATION
8:00 – 8:30 AM Networking Breakfast in the Marketplace
8:30 – 10:05 AM 2017 Technology Exchange: Keynote Sessions
10:05 – 10:40 AM Networking Break in the Marketplace
10:40 – 12:20 PM 2017 Technology Exchange: Keynote Sessions
12:20 PM Grab and Go Lunch
EVENT CONCLUDES

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