Agenda At-A-Glance

Please note that this is a sample agenda and not yet final, all timings are subject to change. If you have specific questions about agenda timings, please contact sdevents@siriusdecisions.com.

MONDAY, OCTOBER 30

TIME SESSION INFORMATION
12:00 – 2:00 PM Event Check In and Grab and Go Lunch
2:00 – 3:40 PM 2017 Technology Exchange: Keynote Sessions
  • 2:00 – 2:10 PM – Welcome Address
  • 2:10 – 2:50 PM – Creating the Business Justification for Technology
  • 2:50 – 3:40 PM – SalesTech: Ground. Come Together. Fly. How We Re-built Our Sales Operation
3:30 – 4:10 PM Networking Break in the Marketplace
4:10 – 5:30 PM 2017 Technology Exchange: Keynote Sessions
  • 4:10 – 4:50 PM – Tech Decisions: Avoiding the APPocolypse
  • 4:50 – 5:30 PM – Connecting Technology Investment to Business Initiatives
5:30 – 7:00 PM Welcome to Austin Cocktail Reception, Sponsored by Reachforce

TUESDAY, OCTOBER 31

TIME SESSION INFORMATION
7:30 – 8:30 AM Networking Breakfast in the Marketplace
8:30 – 10:00 AM 2017 Technology Exchange: Keynote Sessions
  • 8:30 – 8:40 AM – Day Two Welcome
  • 8:40 – 9:20 AM – How to Implement the SiriusDecisions Demand Unit Waterfall
  • 9:20 – 10:00 AM – Digital Transformation: Behind the Scenes at The Second City – From the Stage to the Cloud
10:00 – 10:30 AM Networking Break in the Marketplace
10:30 – 11:15 AM
Sponsor Case Studies
Case Study Case Study Case Study Case Study
TBA TBA TBA TBA
Case Study Case Study Case Study Case Study
TBA TBA TBA TBA
11:15 – 11:30 AM Movement Break
11:30 – 12:15 PM
Sponsor Case Studies
Case Study Case Study Case Study Case Study
TBA TBA TBA TBA
Case Study Case Study Case Study Case Study
TBA TBA TBA TBA
12:15 – 1:20 PM Networking Lunch in the Marketplace
1:20 – 2:00 PM
Track Sessions
Marketing Sales Operations
Demand Reporting: A Crawl, Walk and Run Approach
Jeff Clark, Jen Horton
The Current and Future State of AI and Sales
Kerry Cunningham, Heidi Lanford
The Content Confessional: Absolving Your Consistency Sins
Phyllis Davidson, Cheri Keith
2:00 – 2:10 PM Movement Break
2:10 – 2:50 PM
Track Sessions
Marketing Sales Operations
Staying in the Race: The Evolving Art of Web Conversion Optimization
Gil Canare, Barbie Mattie
Applying Video Game Concepts to Maximize Selling
Jessie Johnson, Nancy Maluso
SiriusLabs: Assessing Your Technology Functionality and Engagement
Jacques Bégin, Kristin Farwell
2:50 – 3:30 PM Networking Break in the Marketplace
3:30 – 4:10 PM
Track Sessions
Marketing Sales Operations
Intent Monitoring: Deployment Considerations for Account-Based Marketing and Demand Creation
Kerry Cunningham, Matt Senatore
Welcome to the Jungle: Taming the Wild Beast of Sales Data
John Donlon, Heidi Lanford
Navigating the Analytics Technology Landscape
Erin Bohlin, Ross Graber
4:10 – 4:20 PM Movement Break
4:20 – 5:00 PM
Track Sessions
Marketing Sales Operations
How to Use a Slingshot to Take Down Goliath: Technology As a Growing Company’s Unfair Advantage
Barbie Mattie, Jessie Johnson
Sales Reporting: Getting It Right for Direct and Indirect Models
Eileen Corrigan, Steve Silver
SiriusLabs: The Demand Unit Waterfall: Systems and Process Implications
Kristin Farwell, Terry Flaherty
6:00 – 9:00 PM 2017 Technology Exchange Evening Event

WEDNESDAY, NOVEMBER 1

TIME SESSION INFORMATION
8:00 – 8:30 AM Networking Breakfast in the Marketplace
8:30 – 10:05 AM 2017 Technology Exchange: Keynote Sessions
  • 8:30 – 8:35 AM – Day Three Welcome
  • 8:35 – 9:15 AM – Personalizing the Buyer’s Journey Without the “Creep Factor” Through Technology
  • 9:15 – 10:05 AM – Build, Bounce or Buy? Three Ways to Build Tech Talent
10:05 – 10:40 AM Networking Break in the Marketplace
10:40 – 12:20 PM 2017 Technology Exchange: Keynote Sessions
  • 10:40 – 11:30 AM – MarTech: How Implementing a Sales Enablement Tool Can Help You Reach Marketing Goals
  • 11:30 – 12:10 PM – Moving Beyond Technology Adoption to End User Engagement
  • 12:10 – 12:20 PM – Adjournment, Announcement of 2018 Technology Exchange
12:20 PM Grab and Go Lunch
EVENT CONCLUDES

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