Digital Marketing Leader

The digital marketing leader leverages digital tactics to build awareness, provide information and drive inbound leads. Senior research director Gil Canare hand-selected these sessions to provide digital marketing leaders with insights on available technologies that will support your organization’s strategic objectives.

See Gil’s recommended track sessions below, and click here to view full session details.

  • Tuesday 10/31
    • 1:20 pm

      Demand Reporting: A Crawl, Walk and Run Approach

      Operationalize, Optimize Jennifer Horton, Laura Cross
    • 2:10 pm

      Staying in the Race: The Evolving Art of Web Conversion Optimization

      Optimize Barbie Mattie, Gil Canare
    • 2:10 pm

      SiriusLabs: Assessing Your Technology Functionality and Engagement

      Operationalize Jacques Bégin, Kristin Farwell
    • 3:30 pm

      Navigating the Analytics Technology Landscape

      Operationalize Erin Bohlin, Ross Graber
    • 4:20 pm

      How to Use a Slingshot to Take Down Goliath: Technology as a Growing Company’s Unfair

      Operationalize Barbie Mattie, Jessie Johnson