Marketing Operations Leader

As a percentage of marketing budgets, marketing technology investments has doubled since 2012, and we expect this level of investment to continue to expand. Research director Jeff Clark selected these sessions to provide marketing operations leaders with insights on today’s available technologies that will support your organization’s strategic objectives.

See Jeff’s recommended track sessions below, and click here to view full session details.

  • Tuesday 10/31
    • 1:20 pm

      Demand Reporting: A Crawl, Walk and Run Approach

      Operationalize, Optimize Jennifer Horton, Laura Cross
    • 2:10 pm

      SiriusLabs: Assessing Your Technology Functionality and Engagement

      Operationalize Jacques Bégin, Kristin Farwell
    • 3:30 pm

      Navigating the Analytics Technology Landscape

      Operationalize Erin Bohlin, Ross Graber
    • 4:20 pm

      SiriusLabs: The Demand Unit Waterfall: Systems and Process Implications

      Operationalize Kristin Farwell, Terry Flaherty