Marketing Technologist

Marketing technologists are responsible for determining which technologies the marketing function should implement to achieve its business goals. Senior research director Gil Canare hand-selected these sessions to provide marketing technologists with insights on available technologies that will support your organization’s strategic objectives.

See Gil’s recommended track sessions below, and click here to view full session details.

  • Tuesday 10/31
    • 1:20 pm

      Demand Reporting: A Crawl, Walk and Run Approach

      Operationalize, Optimize Jennifer Horton, Laura Cross
    • 2:10 pm

      SiriusLabs: Assessing Your Technology Functionality and Engagement

      Operationalize Jacques Bégin, Kristin Farwell
    • 3:30 pm

      Navigating the Analytics Technology Landscape

      Operationalize Erin Bohlin, Ross Graber
    • 4:20 pm

      How to Use a Slingshot to Take Down Goliath: Technology as a Growing Company’s Unfair

      Operationalize Barbie Mattie, Jessie Johnson