Sales and Marketing Liaison

Having the right technologies in place is important for the success of both marketing and sales. Senior research director Gil Canare selected these sessions to provide the liaisons for these functions with insights on the technologies that will support your organization’s strategic objectives.

See Gil’s recommended track sessions below, and click here to view full session details.

  • Tuesday 10/31
    • 1:20 pm

      The Content Confessional: Absolving Your Consistency Sins

      Adopt, Operationalize Cheri Keith, Phyllis Davidson
    • 2:10 pm

      Applying Video Game Concepts to Maximize Selling

      Operationalize Jessie Johnson, Nancy Maluso
    • 2:10 pm

      Staying in the Race: The Evolving Art of Web Conversion Optimization

      Optimize Barbie Mattie, Gil Canare
    • 3:30 pm

      Intent Monitoring: Deployment Considerations for Account-Based Marketing and Demand Creation

      Adopt, Operationalize, Optimize Kerry Cunningham, Matt Senatore