As marketers, we’ve all been told about the wonders of ABM and why it’s important. Join Sinziana Ursa of WP Engine and Jonathan Koo of AdRoll as they explore the mindset, skillset, and dataset needed to build a successful ABM strategy.
In this session, we’ll examine how WP Engine has used the AdRoll ABM Advertising Platform to gain greater visibility into their pipeline and better align sales and marketing, gleaning clearer insights into how to optimize their campaigns. Attendees will also learn how to use data to demonstrate the business impact that organizations can make when properly implementing ABM.
Tuesday October 31
11:30 AM – 12:15 PM