How Sales Enablement Automation Created Sales and Marketing Alignment for Hologic

Tony Ventura
Manager of User Solutions, Hologic Inc.

With a large mobile sales team and an extensive catalog of products, Hologic, a global leader in the healthcare and diagnostic industry, needed to streamline their process for content delivery to the field. However, salespeople in different verticals needed different content, all of which lived in multiple repositories. Marketing found it difficult to deliver content to the sales team and measure its effectiveness, and the sales team couldn’t find what they needed in a timely manner, or know if it was the most relevant item for their sales engagement. 

Hologic needed to create true alignment between their marketing, sales, and medical teams to improve productivity, win rates, and Salesforce.com adoption. The solution came in the form of an AI-powered Sales Enablement Automation platform – Bigtincan.

Join Tony Ventura, Manager of User Solutions at Hologic, to learn:

  • Why Sales Enablement Automation was the key to Sales and Marketing alignment at Hologic
  • How additional data on content usage and client engagement enabled Hologic’s marketing team to optimize content and campaigns, and enabled Sales to more easily replicate success rep to rep
  • How Hologic achieved a 200% increase their CRM adoption

Back to Case Studies