Get Data Rich – How Oracle is Driving Results from Events

Adam Stroud
Senior Manager, Marketing Operations & Strategy, Oracle

While events can be a great demand generation and awareness tactic, they are often disconnected from broader marketing strategies and programs. Leading marketers realize the power of face-to-face engagement as an opportunity to accelerate sales and drive greater personalized marketing, but what’s been holding them back is how to capture and digitize in-person interactions.

Adam Stroud, Modern Marketing Center of Excellence Sr Manager at Oracle, will provide insight into how Oracle has found success seamlessly integrating in-person events into their marketing ecosystem and ABM strategy, and how they are capturing and acting on event data to drive greater results.

In this presentation, you will learn how to:

  • Use events as a way to capture more and better data pre, during, and post event
  • Tie events into your overall ABM strategy and tactics
  • Leverage real-time marketing to drive greater engagement and demand coming out of your events

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