The Road to ABM: CA’s Journey to an Account-Focused Strategy

Laura Drake
SVP Global Field and Partner Marketing, CA Technologies
Erica Short
Global Account-Based Marketing Manager, CA Technologies

While there were pockets of ABM in practice, it wasn’t until early 2017 that CA Technologies decided to embrace it head on. And while taking this direction is one thing, actually getting the entire organization mobilized around it is another. Laura Drake and Erica Short from CA will walk you through their journey and how they leveraged Agile methodology and Big Room Planning to get the team on board, as well as the amazing results they’ve seen, six months later.

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