How to get 26% more leads from video content you forgot you had

Byron White
CEO, WriterAccess
Daniel Waas
Director of Marketing, GoToWebinar

Successful B2B marketing teams must incessantly crank out fresh content to keep feeding the demand gen beast. No one knows that better than WriterAccess CEO, Byron White, who’s company has zoomed from zero to 25,000 customers in just a few years. Byron’s own demand gen engine relies heavily on webinars and live events. But using these live experiences for demand-gen has been a challenge. Attend this session to learn how Byron’s rolled up all the forgotten jewels, webinars and live event recordings into a lead (and revenue) magnet that’s now performing flawlessly. Again and again.

Dive into this case study and to surface with tactical takeaways…

  • How to roll 100+ separate webinars into a single demand-gen library
  • Radically simple solutions for video hosting and landing pages that saves time, and money
  • How to leverage video content from an annual conference to boost next year’s registrations

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