How CA Technologies uses Predictive Analytics and AI for Effective Global Outbound Targeting

Brook Capps
Director of Marketing Technology and Demand Analytics, CA Technologies

In the last two years, CA Technologies optimized their global outbound targeting strategy by leveraging Mintigo’s predictive analytics and AI platform to build high quality targeted lists for sales and marketing. Get the details from Brook Capps, Director of Marketing Technology and Demand Analytics, on how using machine learning and AI to predict an account’s propensity to buy helped drive sales pipeline, challenges and approaches to targeting accounts in different regions around the world, the before and after results of using predictive, and efficiencies created for marketing and sales to close deals and get customers’ attention as fast as possible.

Key takeaways:

  • Challenges and approaches to targeting accounts globally
  • How to apply machine learning to improve outbound targeting efforts
  • Communicating the promise of predictive and the value in “trusting machines” to sales
  • Before and after results of using predictive and AI for outbound

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