Keys to Engagement-Driven Webinars

Lee Hacohen
VP, Marketing Solutions, ON24

At a time when most marketing engagement is measured in seconds, webinars enable you to have meaningful engagements for up to an hour. In this session, Lee Hacohen, VP, Marketing Solutions for ON24 will show you how to build engagement-based webinars that drive prospects through the buying cycle and increase pipeline and revenue.

This session will feature:

  • Webinar examples from leading brands, including IBM, Wells Fargo, Athena Health, Twitter, Avon, and more
  • Keys to building engagement-driven webinars
  • How to measure engagement to find your best leads

This session will show you how to reinvent your webinar programs to generate higher quality leads and drive more pipeline.

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