Wednesday, November 16
You’re dreaming of a Demand Waterfall® that runs like a well-oiled engine. But the reality seems more like a rusty bicycle (that you’re building while you ride). Is sales getting the qualified leads marketing spent so much effort to produce? Are those leads converting to opportunities? Which ones are falling out of the funnel, and WHY? At Blackbaud, marketing leadership set out to answer these questions by operationalizing the Demand Waterfall through metrics, process, technology and accountability.
For sales, marketing and product:
- The importance of sales and marketing alignment and how to establish credibility through accountability
- How to implement a streamlined lead management process from inquiry to close
- How Blackbaud uses technology at every stage of the Demand Waterfall to accelerate the funnel and drive results