Cristian Tarazona, Vice President, Marketing Platforms, Equifax
Sarah Stansberry, SVP Solutions Marketing, Equifax
How do you approach a sales enablement tool deployment when you work in a highly matrixed, regulated business that has grown through acquisition, is more than 100 years old, markets 170 products across six industries and has more than 9,000 employees? Think big, start small and scale fast. Cristian and Sarah will present their sales enablement technologies deployment process. They will review discovery, wireframe, site development and training, as well as the stakeholder checkpoint sessions and communications they used to achieve their goals.