Jay is a thought leader focused on helping companies gain maximum value from their investments in sales and marketing technology. As service director for SiriusDecisions’ Technology practice, Jay helps clients select and optimize marketing and sales technology, and understand the challenges and opportunities that technology and process standardization present and how individual applications should link to form a unified ecosystem. He is also responsible for SiriusDecisions marketing and sales technology coverage and online research tools and frameworks. Prior to his current role, Jay provided guidance on demand creation best practices and how to automate and analyze their success as a member of SiriusDecisions Marketing Operations and Demand Creation Strategies teams.
Before joining Sirius Decisions, Jay was lead strategist at The Pedowitz Group, a consultancy specializing in marketing automation. Jay has also served as senior consultant for CRM at Brightcove and senior manager of e-marketing and marketing operations at FAST, a wholly owned subsidiary of Microsoft. In these roles, Jay has implemented marketing automation at dozens of b-to-b organizations, consolidated CRM and database applications into unified CRM systems, defined corporate master data management strategy, and project managed the redesign and build of corporate Web sites.
Jay has earned an MBA in marketing from the University of Notre Dame, an MA in marketing from Bentley University, an MA in project management from the George Washington University, a BA in management from Bentley University, a graduate certificate in human-computer interaction from Tufts University and a Project Management Professional (PMP) credential from the Project Management Institute.