Jonathan Tam
Research Director, Demand Creation Strategies

Twitter @jontam13

Jon came to SiriusDecisions from Catalent Pharma Solutions, where he was a SiriusDecisions client for more than two years. Catalent provides advanced delivery technologies and development solutions for drugs, biologics, and consumer health products. In his role as director of global digital and direct marketing, Jon built a Marketing Center of Excellence for executing business unit marketing plans; introduced personas and buyer’s journey analyses; implemented the Demand Waterfall, hired and grew a lead development team; and launched new digital programs that led to triple-digit improvements in traffic, lead generation and awareness ahead of the company’s IPO in 2014.

Prior to Catalent, Jon was a product director/brand manager at J&J, responsible for developing and managing multi-channel campaigns for the launch of a new direct-to-consumer business within the Health & Wellness segment. He also held client-facing roles at Rosetta, a leading digital agency, and led a team of marketers responsible for executing email and direct mail campaigns for Pfizer Rx brands while part of Extraprise’s marketing services group.

Jon holds a BA in computer science and a management certificate in information systems from the University of Rochester.

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