Barbie Mattie
Senior Research Director, Emerging Growth Strategies

Twitter @BarbaraWMattie

Barbara MattieBarbie Mattie is a sales and marketing professional with more than 20 years of experience in all facets of b-to-b and b-to-c, including market analysis, sales strategy, global go-to-market strategy, full lifecycle campaign development, execution and measurement.

Before joining SiriusDecisions, Barbie spent more than 12 years at Advanced Micro Devices (AMD) developing her expertise in the semiconductor industry. She started at AMD developing online marketing programs, then went on to manage the team that performed all interactive execution for AMD.com in 13 countries. In her next position, she took a more strategic role as global campaign manager executing b-to-b and b-to-c marketing campaigns that drove demand for PCs sold through the channel in 11 sub-regions. In her final role at AMD, she managed the team that determined global unit, share, margin and revenue goals and equipped sales with channel strategies focused on market growth.

Prior to AMD, she worked at the interactive agency Macquarium Intelligent Communications, managing cross-functional teams to execute b-to-b and b-to-c marketing campaigns for Fortune 500 companies, including Kimberly-Clark, Yahoo!, CIBA Vision, Akin Gump Strauss, Hauer and Feld LLP, Merial and Novartis. She also developed and managed the Web site and customer loyalty program for Saab Cars USA’s North American headquarters.

Barbie received her bachelor of business administration in marketing from Loyola University in New Orleans.

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