Why Attend?

Why Attend SiriusDecisions Technology Exchange 2017?

Everywhere you look, there’s a new list of “must-have” technologies. At TechX 2017 we show you which tools will deliver the results your business actually needs.

SDTechX is a three-day event outlining the full breadth of technology options available to marketing and sales professionals. If you own or influence your organization’s marketing, sales or product technology decisions, then you need to be at the 2017 SiriusDecisions Technology Exchange.


  • Learn about the strategy behind building a best-in-class tech stack for your marketing and sales organizations.
  • Understand the blueprint for auditing your technology needs from a tools, process and skills perspective so you don’t waste precious budget on the wrong choices.
  • Learn about the technology of the future and hear real-world examples from some of the finest marketing and sales organizations.
  • Walk away with tips on how to interact with technology vendors in an efficient and informed way.
  • In just three jam-packed days, we’ll give you everything you need to make smart choices about the technology you need (and what you don’t).

Still need to do some light arm-twisting? Let us help you with a justification letter!

SiriusDecisions 2017 Technology Exchange


SiriusDecisions 2017 Technology Exchange



Re: SiriusDecisions 2017 Technology Exchange

I’d like to attend SiriusDecisions 2017 Technology Exchange on October 30 – November 1, 2017 in Austin, TX. These are three days of data-driven best practices, cutting-edge research and insights on emerging categories across the technology landscape. I will have the opportunity to network with an elite community of sales, marketing and product leaders and will attend sessions that are directly applicable to improving operational processes and driving revenue in the year ahead. Upon my return, I will apply the techniques and ideas learned from my peers to benefit our company.

SiriusDecisions 2017 Technology Exchange is the most intensive learning opportunity to get the most from our SiriusDecisions investment. The conference itself is composed of keynote sessions during which analysts and guest speakers will share case studies on how they address technology challenges, as well as illustrate successes that help streamline practices. The event also will include breakout sessions focused on specific topics focused on aligning sales and marketing stacks, as well as operationalizing our growth strategy.

In these times when we’re focused on getting the most out of what we have, I think it’s critical for us to learn from other successful customers and apply their experiences to our operations. Here are three projects where we would benefit:
• [add project or initiative] • [add project or initiative] • [add project or initiative]

This will also give me a chance to meet and engage with some of our technology partners. The Technology Exchange Marketplace is a one-stop shop where I can discuss technology, extend capabilities and pick up new ideas to drive even more productivity from our implementation.

Here is an approximate breakdown of conference costs:
Airfare: $XX
Transportation: $XX
Hotel: (2 nights at $279 +Tax) $XX
Registration Fee (Advisory Super Early Bird Rate): $1,195
Total: $XX

I’m currently working on ways to reduce expenses, including airfare specials, hotel discounts, ride sharing, and meals with vendors.

This conference should deliver a great ROI. I’ll learn how to better implement, operationalize and justify our technology initiatives. I’ll also develop better contacts with sales, marketing and product experts and gain knowledge to drive more leads, improve lead conversion, and align sales with marketing. This will pay off in streamlined practices, proven solutions, and a new network of peers to call upon for ideas or problem solving.

I will submit a report post-conference that will include executive summary, major takeaways, tips and a set of recommended actions to maximize our current investment. Additionally, I can share relevant information on emerging opportunities with key personnel in marketing, sales, and the executive team. Thank you for considering this request. I look forward to your reply.