Content Marketer

B-to-b companies are increasing their investments in new technology at unprecedented rates, and many of these investments impact their ability to manage content and report content-related metrics. VP and group director Jennifer Horton hand-selected these sessions to provide content marketers with insights to make informed content technology decisions.

See Jennifer’s recommended track sessions below, and click here to view full session details.

  • Tuesday 10/31
    • 1:20 pm

      The Content Confessional: Absolving Your Consistency Sins

      Adopt, Operationalize Cheri Keith, Phyllis Davidson
    • 2:10 pm

      Applying Video Game Concepts to Maximize Selling

      Operationalize Jessie Johnson, Nancy Maluso
    • 2:10 pm

      Staying in the Race: The Evolving Art of Web Conversion Optimization

      Optimize Barbie Mattie, Gil Canare
    • 3:30 pm

      Navigating the Analytics Technology Landscape

      Operationalize Erin Bohlin, Ross Graber