Dun & Bradstreet’s Path to Sales Enablement Optimization

Erin Osman
Director of Marketing, Dun & Bradstreet
Michelle Cox
Marketing Manager, Dun & Bradstreet

To best empower your sales team, a first-class sales asset management solution is essential—but getting started can be a daunting task. Outlining organization goals, developing a clear scope of work, and determining what success looks like are just a few of the tasks involved in executing a sales enablement project.

During this session, Dun & Bradstreet will share their sales enablement journey story, from planning and deployment to key results and learnings. In this session, you’ll learn how Dun & Bradstreet:

  • Deployed its sales enablement platform, including technology considerations along the way
  • Audited content and moved it to a sales enablement platform
  • Enabled its sales team to adopt and become champions of the platform
  • Used analytics to determine what content is being used and not being used

When it comes to selecting a sales asset management solution, quality customer service and ongoing optimization is critical to sales enablement success. You’ll walk away from this session understanding how to select the right sales enablement partner for your organization’s unique needs.

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